Creative · Design
Alex Stoykov Group
The full brand and design system for a Chicago real estate team: identity, website, client experience, and a personalized design kit for every agent. Here is the system itself, then how it shows up across the business.
Alex Stoykov Group
10 → 32 agents on one operating system.
Navy
#1b2a4a
Slate
#94a3b8
Cloud
#e8eaf0
Card
#ffffff
Typeface · Outfit
One system, every surface.
I designed and built ASG's entire digital identity, one consistent system across every touchpoint the team ships.
The system, in the wild
Website · homepage redesign
Alex Stoykov Group, the full rebuild
I built ASG's entire digital brand and the platform behind it, designed across three domains: the clients who hire the team, the admins who run the brokerage, and the agents who close.
28
agents, each fully branded
6
public web & client surfaces
2
internal platforms, one language
100s
listing & social templates
Client facing
The public site and client journey, from AI search to a signed deal.
Admin facing
One console to run the brokerage: volume, pipeline, and every agent's numbers at a glance. Built for busy leadership.
Agent facing
A personal hub for every agent: listings, tasks, and numbers. Glanceable and near zero-training.
Every agent, fully branded, all 28
The impact
Design was never the point on its own. It gave a fast-moving brokerage room to grow without losing its polish. Traffic is up +763%, the team ships on 60+ surfaces daily, and sales have doubled.
2×
team sales growth, $81M to $163M (2023 to 2025)
+763%
website traffic, year over year
100+
qualified leads from the new site
60+
front-end surfaces shipped to production
146k
lines of TypeScript behind the platform
12
third-party systems integrated into one