THE MISSION

Make your tools act like one system.

That layer is called orchestration. I spent three years building it by hand inside real businesses, and packaged it here, with the scary parts stripped out.

THE GAP

76%

of small businesses use AI

14%

have it actually running

GOLDMAN SACHS 2026. THE TOOLS ARE EVERYWHERE. THE SYSTEMS THAT MAKE THEM RUN A BUSINESS ARE NOT. CLOSING THAT GAP IS THE WHOLE JOB.

HOW I GOT HERE

THREE RULES EVERYTHING HERE FOLLOWS

PRIVACY, HANDLED

First-party analytics, no third-party trackers. Sign-in is a one-time email code, no password to leak. Purchases deliver through private, expiring links. Your business context is only ever used to help you. Plain language, not legalese:

Start with the free Context Pack. Nothing works well until your context does.

Built in Chicago by Tim Urmanczy, powered by Axon.