creative · August 2026

ASG Spotlight

Alex Stoykov Group · Compass

A two-day campaign for the launch of the new ASG website, run by one person wearing both hats: director of a 60 second elevator pitch film for every agent, pinned to their social profiles, landing pages, and Zillow, and engineer of the software that ran the shoot. Plus the About Us film for the site itself.

This project is the clearest expression of what I do: the creative work and the system behind it, from the same person. The creative half is a matched set of sixteen films from one staged kitchen, a locked A-camera that never moved for two days, taped marks, a reference frame, and exposure ridden at the key light instead of the body. The technical half is the pipeline that made a two-person crew feel like ten: a no-login six-beat intake form that structured every agent's pitch before they arrived, and a live on-set prompter board synced to the shoot schedule, built and shipped in two days. Neither half works alone; the films are only consistent because the system held, and the system only mattered because the films had to be.

Role

Production · Direction · Edit · Pipeline engineering

Production

August 2026

Scope

Brand campaignBio filmsOn-set software

Pre-production

The brief said sixteen agents; nothing said who got which treatment. The senior and junior tracks were recovered from calendar color metadata and corroborated against email salutations at full concordance, which also surfaced two mis-booked slots and a day with zero slack. Meanwhile every agent prepped their pitch through a six-beat intake form I built for the campaign, no login, one sentence per beat, with a live spoken-length estimate.

Production

Two cameras in S-Log3: a Sony FX3 locked at 70mm that never moved for two days, and an A7IV B-angle that broke away for headshots and B-roll, returning to tape and a reference frame after every senior slot. One 600D key through a Light Dome, exposure corrected at the light and never at the body, DJI mics with 32-bit float backups, and the Shoot Monitor board next to camera showing each agent their beats and the live schedule.

Creation & Deliverables

A 60 second pitch video per agent, cut for their landing page and pinned social profiles, with vertical cutdowns from the same 4K masters. The About Us film for the website's About page, assembled from a hook, an eight-senior relay, and a close, shot inside existing slots. The same six beats each agent typed into the intake form now anchor their landing page video, which is the whole point: one system carrying the work from preparation to publication.