creative · 2023
About ASG
Brand campaign, 2023
A 30 second brand film about the Alex Stoykov Group, shot in one continuous take in our office. I came up with the idea, filmed it, and edited it. It lived on the home page hero of the site I built for the team for two years.
The concept was a single unbroken shot: the camera rolls the entire time while agents step in and out of frame, each delivering one line. I met with every agent beforehand and gave them a one liner to memorize, because there were no cuts to hide a missed take. When it worked, it worked all at once.
Role
Concept, direction, cinematography, edit
Production
2023
Scope
01
Pre-production
I wrote the piece as one continuous take and cast it from our own agents. Each person got a single line to memorize and a mark to hit, so the whole team could carry a 30 second story between them without a single cut.
02
Production
Shot on a Sony A7IV mounted on a DJI Ronin stabilizer, with a RODE shotgun mic capturing audio, moving through the office as agents entered and exited the frame. One camera, one take, rolling the entire time.
03
Creation & Deliverables
A 30 second brand film that ran on the home page hero of the website I built for the team for two years, generating thousands of views and exposure for the group.