creative · Chicago, IL · Automotive

Ferrari

Ferrari Club of America · Automotive

Produced and filmed a short ad for Ferrari Club of America, in collaboration with the Enclave, for the inaugural launch event.

An 812 against downtown Chicago. The Calder red on red. Shot fast, cut clean, built to make the launch event feel like an occasion.

Role

Production · Videography

Production

Chicago, IL · Automotive

Scope

AutomotiveShort adEvent

Pre-production

The concept: an executive's drive out of downtown Chicago in an 812 Superfast, city to open road. The shot list was storyboarded in Figma around what makes that car worth filming, the V12 note, the sculpted lines, the red against the city's glass and steel, with routes planned for reflections off the towers and the expressway transition.

Production

Shot fast in and around downtown Chicago: low angles on the move, tracking shots from a chase vehicle, close-ups on the details, and the sound of the car doing most of the talking. Cut clean, no filler.

Creation & Deliverables

A short ad premiered at the inaugural Ferrari Club of America launch event at the Enclave. The footage was later requested by FCA to relaunch the club's YouTube channel and social presence, which says more than any metric could.

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