creative · Chicago, IL · Automotive
Ferrari
Ferrari Club of America · Automotive
Produced and filmed a short ad for Ferrari Club of America, in collaboration with the Enclave, for the inaugural launch event.
An 812 against downtown Chicago. The Calder red on red. Shot fast, cut clean, built to make the launch event feel like an occasion.
Role
Production · Videography
Production
Chicago, IL · Automotive
Scope
01
Pre-production
The concept: an executive's drive out of downtown Chicago in an 812 Superfast, city to open road. The shot list was storyboarded in Figma around what makes that car worth filming, the V12 note, the sculpted lines, the red against the city's glass and steel, with routes planned for reflections off the towers and the expressway transition.
02
Production
Shot fast in and around downtown Chicago: low angles on the move, tracking shots from a chase vehicle, close-ups on the details, and the sound of the car doing most of the talking. Cut clean, no filler.
03
Creation & Deliverables
A short ad premiered at the inaugural Ferrari Club of America launch event at the Enclave. The footage was later requested by FCA to relaunch the club's YouTube channel and social presence, which says more than any metric could.