creative · Spec Ad · with Micah Rynders

Super73

Super73 · Spec Ad

Short spec ad film for e-bike brand Super73. Directed, filmed, and edited by Tim Urmanczy and Micah Rynders.

A spec spot built on motion: pans, rolling shots, and the bike doing what it does best. No dialogue, no filler. Just the ride.

Role

Direction · Videography · Edit

Production

Spec Ad · with Micah Rynders

Scope

Spec adAutomotiveMotion

Pre-production

A self-initiated spec spot, conceived and planned with Micah Rynders. The treatment was simple on purpose: one rider, one bike, Chicago as the backdrop. Routes were pulled from a running folder of scouted locations and the storyboard focused entirely on motion.

Production

A two-person crew, rolling shots, and natural light. Pans and tracking moves let the bike do what it does best, with the city moving past it. No dialogue, no voice-over, no filler.

Creation & Deliverables

A finished spec ad cut to feel like the ride: unhurried, clean, and true to how the brand presents itself. Directed, filmed, and edited in-house.

Extras

1 assets

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