creative · Chicago, IL · Lifestyle
TAO Chicago
TAO Group · Lifestyle
High-energy promo for one of Chicago's most prestigious nightclubs, from the packed dance floor to the stunning visuals, capturing what makes TAO one of the best rooms in the city.
Nightlife doesn't sit still, so neither does the camera. The edit runs on the room's energy: strobes, confetti, and the crowd at peak, cut to feel like the night itself.
Role
Videography · Edit
Production
Chicago, IL · Lifestyle
Scope
01
Pre-production
A 10pm to 2am shoot window, coordinated with the promoter around the night's peak moments: the confetti drops, the light shows, the headline sets. The plan was built for low light from the start, fast glass, high ISO discipline, and a shot list that could flex with a room that never repeats itself.
02
Production
Filmed handheld inside the crowd, not from the edges. Strobes, lasers, and the dance floor at capacity, captured at the pace of the room. No staged moments, everything in the piece happened on that floor that night.
03
Creation & Deliverables
A high-energy promo film cut to feel like the night itself, graded in DaVinci to keep the neon and strobes clean at club darkness. Delivered with social cuts for the venue's channels.
Extras
1 assets