OPERATING FRAMEWORK

Lead Attribution Kit

Free

Template plus a short walkthrough. Under an hour.

Know which person and which placement actually brought each visitor and lead. A simple Sheet of people and placements becomes a set of tagged links, so credit lands where it belongs. Honest note: no tracker sees everything. Ad blockers and dark social show up as direct, so this is reliable, not total. It is the owned way to see who drove what, without renting another dashboard.

• Turn a Sheet of people and placements into consistent, tagged UTM links
• See which person and channel drove each visitor and lead, not just a vague source
• Works with Google Sheets and whatever analytics you already run
• The tagging scheme and the data stay in your accounts
• Blockers and dark social read as direct, so treat this as reliable, not total
• Free, and yours to keep and adapt

WHAT YOU'LL NEED

Google SheetsAny analytics tool

Checkout runs through the client portal, so your orders live in one place.